Gideon, the older of the Swart brothers, has always been a progressive thinker. Coming up with solutions and seeking original ways to solve problems is something Gideon has been doing his all life. After graduating as a Creative Marketeer, Gideon set his goal to market something he loves. Since they were little, Gideon has been swirled inside the movie loving world of Ruben.
Eventually Gideon found his place by helping Ruben with some small projects, in which he took the responsibility of business-handling. It wouldn’t take long for the brothers to take the step into the Pit.